Toy (song)

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"Toy"
Netta Toy Single Cover.jpg
Single by Netta
Released 11 March 2018 (2018-03-11)
Format Digital download
Recorded 2018
Genre
Length 3:00
Label
  • Tedy Productions
  • Unicell
  • S-Curve(USA)
Songwriter(s)
Producer(s) Stav Beger
Audio sample
Music video
"Toy" on YouTube
Israel "Toy"
Eurovision Song Contest 2018 entry
Country
Artist(s)
Languages
English, Hebrew
Composer(s)
Lyricist(s)
  • Doron Medalie
  • Stav Beger
Finals performance
Semi-final result
1st
Semi-final points
283
Final result
1st
Final points
529
Appearance chronology
◄ "I Feel Alive" (2017)   

"Toy" (Hebrew transliteration: טוי) is a song recorded by Israeli singer Netta, and Israel's submission in the Eurovision Song Contest 2018. The track was written by Doron Medalie and Stav Beger, and produced by the latter.[1][2] The song was released on 11 March 2018 along with its official music video clip, which was directed by Keren Hochma. The song was leaked online a day before the official release.[3]

The song won the Eurovision Song Contest 2018, with 529 points. It marks Israel's fourth Eurovision win along with 1978, 1979 and 1998.[4] The song reached the top of the charts in Israel.[5]

The song became the most viewed video on Eurovision Song Contest's YouTube channel on 27 May 2018.[6][7]

Lyrics[edit]

The song's lyrics are mostly in English, with the exception of the Hebrew phrase אני לא בובה‎ (ani lo buba, "I am not a doll"), and the slang word סטפה‎ (stefa, meaning a pile of banknotes).[8] The Japanese word baka (バカ "stupid") is also used extensively and the Pokémon character Pikachu is used only once.

Eurovision Song Contest[edit]

Performance at the first semi final rehearsal

"Toy" was first drawn to compete at the first semi-final of the Eurovision Song Contest 2018, in which it was performed seventh in a field of nineteen songs, and achieved first place, based on a combination of fourth placing from televote and first from jury. It thus qualified for the final, under a format progressing the top ten most-voted songs from each semi-final.[9] In the final the song was performed 22nd in a field of 26, and won, based on third placing with 212 points from the jury and winning the televote with 317 points, achieving overall first place with a combined score of 529 points.[10]

Critical reception[edit]

Charlotte Runcie of The Daily Telegraph awarded the song five stars out of five, describing it as "gloriously bizarre pop" with "playful lyrics and a powerful vocal performance".[11]

Allegations were made that the performance of the song at Eurovision featured appropriation of Japanese cultural imagery as a "prop", including Netta wearing a kimono and buns, and the performance's staging featuring Maneki-nekos—a Japanese symbol of luck.[12][13] Netta has not yet responded to the allegations, but did state in previous interviews that she was a follower of Japanese popular culture including, in particular, the Pokémon franchise.[14]

Copyright concerns[edit]

On July 3rd 2018, Israeli infotainer Guy Pines reported that Universal Music Group may file a lawsuit claiming "Toy" was based on The White Stripes song "Seven Nation Army".[15][16]

Credits and personnel[edit]

Recording and management

  • Recorded at Stav Beger Studios (Tel Aviv)
  • Published by Tedy Productions and Unicell

Personnel

  • Netta – vocals, loop arrangements
  • Doron Medalie – composition
  • Stav Beger – composition, production, percussion, mixing and mastering
  • Avshalom Ariel – loop arrangements
  • Ami Ben Abu – keyboards
  • Shimon Yihye – guitars
  • Daniel Rubin, Maayan Bukris and Liron Carakukly – background vocals

Charts[edit]

Chart (2018) Peak
position
Austria (Ö3 Austria Top 40)[17] 15
Belgium (Ultratop 50 Flanders)[18] 29
Belgium (Ultratip Wallonia)[19] 19
Czech Republic (Singles Digitál Top 100)[20] 88
Finland (Suomen virallinen lista)[21] 10
France (SNEP)[22] 16
Germany (Official German Charts)[23] 19
Greece Digital Singles (IFPI Greece)[24] 12
Hungary (Stream Top 40)[25] 36
Ireland (IRMA)[26] 63
Israel (Media Forest)[27] 1
Netherlands (Single Top 100)[28] 60
Norway (VG-lista)[29] 19
Scotland (Official Charts Company)[30] 28
Spain (PROMUSICAE)[31] 16
Sweden (Sverigetopplistan)[32] 5
Switzerland (Schweizer Hitparade)[33] 34
UK Singles (Official Charts Company)[34] 49
US Dance Club Songs (Billboard)[35] 16
US Hot Dance/Electronic Songs (Billboard)[36] 46

References[edit]

  1. ^ Herbert, Emily (25 February 2018). "Israel: Netta's Eurovision Song "Toy" To Be Released March 10th". Eurovoix. 
  2. ^ Ioannou, Dimitris (25 February 2018). "Netta Barzilai to sing "Toy" in Lisbon!". escXtra. 
  3. ^ "Netta Barzilai's Israeli Eurovision entry leaks online". Ynetnews. 11 March 2018. 
  4. ^ "Israel Wins Eurovision Contest". Variety. 12 May 2018. Retrieved 13 May 2018. 
  5. ^ "Media Forest 11 11-03-18 17-03-18". Media Forest. Retrieved 11 May 2018. 
  6. ^ Cobb, Ryan (26 May 2018). "RECORD BREAKER! "TOY" becomes most viewed video EVER on Eurovision YouTube channel". escxtra.com. Retrieved 27 May 2018. 
  7. ^ "Netta beats them all: Record 58 million views on YouTube!". Eurovision. 27 May 2018. Retrieved 27 May 2018. 
  8. ^ "רוביק רוזנטל, מילון הסלנג המקיף" (Comprehensive Slang Dictionary), ISBN 965-07-1401-4, p. 259
  9. ^ "First Semi-Final: 10 Acts Qualify For Eurovision 2018 Grand Final". The Official Website of the Eurovision Song Contest - Eurovision.tv. 8 May 2018. 
  10. ^ "The results of Eurovision 2018: Let's dive into the numbers! - Eurovision Song Contest Lisbon 2018". Eurovision.tv. 14 May 2018. Retrieved 4 July 2018. 
  11. ^ Runcie, Charlotte (13 May 2018). "Eurovision 2018: Israel's winning song is gloriously bizarre pop — review". The Daily Telegraph. Retrieved 13 May 2018. 
  12. ^ "Israel's Eurovision winner Netta Barzilai accused of cultural appropriation". SBS News. Retrieved 14 May 2018. 
  13. ^ "Eurovision 2018 winner Netta has been accused of cultural appropriation". The Independent. 13 May 2018. Retrieved 14 May 2018. 
  14. ^ "Eurovision favourite Netta: 'I don't sing beautifully'". The Independent. 7 May 2018. Retrieved 14 May 2018. 
  15. ^ "Does 'Toy' sound like 'Seven Nation Army'?". The Jerusalem Post. 3 July 2018. 
  16. ^ "Major US label claims Israel's winning Eurovision hit 'Toy' plagiarized". i24NEWS. 3 July 2018. 
  17. ^ "Austriancharts.at – Netta – Toy" (in German). Ö3 Austria Top 40. Retrieved 23 May 2018.
  18. ^ "Ultratop.be – Netta – Toy" (in Dutch). Ultratop 50. Retrieved 18 May 2018.
  19. ^ "Ultratop.be – Netta – Toy" (in French). Ultratip. Retrieved 18 May 2018.
  20. ^ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: insert 201820 into search. Retrieved 22 May 2018.
  21. ^ "Netta: Toy" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved 27 May 2018.
  22. ^ "Lescharts.com – Netta – Toy" (in French). Les classement single. Retrieved 18 May 2018.
  23. ^ "Offiziellecharts.de – Netta – Toy". GfK Entertainment Charts. Retrieved 18 May 2018.
  24. ^ "Official IFPI Charts-Digital Singles Chart" (in Greek). IFPI.gr. Archived from the original on 30 May 2018. 
  25. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Stream Top 40 slágerlista. Magyar Hanglemezkiadók Szövetsége. Retrieved 26 May 2018.
  26. ^ "IRMA – Irish Charts". Irish Recorded Music Association. Retrieved 19 May 2018. 
  27. ^ "Media Forest 11 11-03-18 17-03-18". Media Forest. Retrieved 11 May 2018. 
  28. ^ "Dutchcharts.nl – Netta – Toy" (in Dutch). Single Top 100. Retrieved 18 May 2018.
  29. ^ "VG-lista – Topp 20 Single uke 20, 2018". VG-lista. Retrieved 19 May 2018. 
  30. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 19 May 2018.
  31. ^ "Top 100 Canciones – Semana 20: del 11.05.2018 al 17.05.2018" (PDF) (in Spanish). Productores de Música de España. Retrieved 23 May 2018. 
  32. ^ "Sverigetopplistan – Sveriges Officiella Topplista". Sverigetopplistan. Retrieved 18 May 2018. 
  33. ^ "Swisscharts.com – Netta – Toy". Swiss Singles Chart. Retrieved 21 May 2018.
  34. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved 19 May 2018.
  35. ^ "Dance Club Songs: July 21, 2018". Billboard. Retrieved 17 July 2018. 
  36. ^ "Dance/Electronic Songs: July 21, 2018". Billboard. Retrieved 17 July 2018. 

External links[edit]